{"id":31513,"date":"2025-04-15T07:50:40","date_gmt":"2025-04-15T04:50:40","guid":{"rendered":"https:\/\/mnu.kz\/?post_type=news&#038;p=31513"},"modified":"2025-04-23T08:51:32","modified_gmt":"2025-04-23T05:51:32","slug":"a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu","status":"publish","type":"news","link":"https:\/\/mnu.kz\/kk-kz\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/","title":{"rendered":"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456"},"content":{"rendered":"\n<p class=\"has-medium-font-size\"><strong><em>Maqsut Narikbayev University-\u0434\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0441\u0430\u0440\u0430\u043f\u0442\u0430\u043c\u0430 \u0436\u04d9\u043d\u0435 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0441\u0430\u043b\u0430\u0441\u044b\u043d\u0434\u0430\u0493\u044b \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043b\u044b\u049b \u0442\u04d9\u0441\u0456\u043b\u0456\u043c\u0435\u043d \u0442\u0430\u043d\u044b\u043c\u0430\u043b \u04d9\u043b\u0435\u043c\u0434\u0435\u0433\u0456 \u0436\u0435\u0442\u0435\u043a\u0448\u0456 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u0442\u0456\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043b\u0430\u0440\u0434\u044b\u04a3 \u0431\u0456\u0440\u0456 Boston Consulting Group (BCG) \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u049b\u043e\u043d\u0430\u049b \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456. \u0414\u04d9\u0440\u0456\u0441 \u0445\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043b\u0430\u0440\u0434\u0430\u0493\u044b \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u0441\u0430\u043b\u0430\u0441\u044b \u043c\u0435\u043d \u043c\u0430\u043d\u0441\u0430\u043f\u0442\u044b\u049b \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a\u0442\u0435\u0440 \u0442\u0443\u0440\u0430\u043b\u044b \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0434\u0456\u04a3 \u0431\u0456\u043b\u0456\u043c\u0456\u043d \u0442\u0435\u0440\u0435\u04a3\u0434\u0435\u0442\u0443\u0433\u0435 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u043b\u0493\u0430\u043d \u0431\u0456\u043b\u0456\u043c \u0431\u0435\u0440\u0443 \u0431\u0430\u0441\u0442\u0430\u043c\u0430\u043b\u0430\u0440\u044b \u0430\u044f\u0441\u044b\u043d\u0434\u0430 \u04b1\u0439\u044b\u043c\u0434\u0430\u0441\u0442\u044b\u0440\u044b\u043b\u0434\u044b.<\/em><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mnu.kz\/storage\/2025\/04\/0p1a9942-1024x683.webp\" alt=\"\" class=\"wp-image-31502\" srcset=\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-1024x683.webp 1024w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-300x200.webp 300w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-768x512.webp 768w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-1536x1024.webp 1536w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">\u0414\u04d9\u0440\u0456\u0441 \u0431\u0430\u0440\u044b\u0441\u044b\u043d\u0434\u0430 BCG \u0436\u043e\u0493\u0430\u0440\u044b \u0431\u0456\u043b\u0456\u043a\u0442\u0456 \u043c\u0430\u043c\u0430\u043d\u0434\u0430\u0440\u044b \u0425\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043c\u0435\u043a\u0442\u0435\u0431\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0456\u043c\u0435\u043d \u04e9\u0437 \u0442\u04d9\u0436\u0456\u0440\u0438\u0431\u0435\u043b\u0435\u0440\u0456\u043c\u0435\u043d \u0436\u04d9\u043d\u0435 \u0431\u0456\u043b\u0456\u043c\u0434\u0435\u0440\u0456\u043c\u0435\u043d \u0431\u04e9\u043b\u0456\u0441\u0442\u0456. \u0421\u0435\u0441\u0441\u0438\u044f \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u0441\u0430\u043b\u0430\u0441\u044b\u043d\u0434\u0430 \u0434\u0430\u043c\u0443\u0493\u0430 \u04b1\u043c\u0442\u044b\u043b\u0430\u0442\u044b\u043d \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440 \u04af\u0448\u0456\u043d \u049b\u044b\u0437\u044b\u049b\u0442\u044b \u0442\u0430\u049b\u044b\u0440\u044b\u043f\u0442\u0430\u0440\u0434\u044b\u04a3 \u043a\u0435\u04a3 \u0430\u0443\u049b\u044b\u043c\u044b\u043d \u049b\u0430\u043c\u0442\u0438\u0442\u044b\u043d \u043f\u0430\u0439\u0434\u0430\u043b\u044b \u0430\u049b\u043f\u0430\u0440\u0430\u0442\u049b\u0430 \u0442\u043e\u043b\u044b \u0431\u043e\u043b\u0434\u044b. \u0415\u04a3 \u0430\u043b\u0434\u044b\u043c\u0435\u043d, \u049b\u043e\u043d\u0430\u049b\u0442\u0430\u0440 BCG-\u043d\u0456\u04a3 \u0436\u0430\u04bb\u0430\u043d\u0434\u044b\u049b \u0434\u0430\u043c\u0443\u044b, \u043e\u043d\u044b\u04a3 \u04d9\u043b\u0435\u043c\u0434\u0456\u043a \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430\u0434\u0430\u0493\u044b \u0440\u04e9\u043b\u0456 \u0436\u04d9\u043d\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0436\u04b1\u043c\u044b\u0441\u044b\u043d\u044b\u04a3 \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u0440\u044b \u0442\u0443\u0440\u0430\u043b\u044b \u0441\u04e9\u0437 \u049b\u043e\u0437\u0493\u0430\u0434\u044b. \u0421\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440 \u0435\u04a3\u0431\u0435\u043a \u043d\u0430\u0440\u044b\u0493\u044b\u043d\u0434\u0430 \u049b\u0430\u043d\u0434\u0430\u0439 \u0431\u0456\u043b\u0456\u043c \u043c\u0435\u043d \u0434\u0430\u0493\u0434\u044b\u043b\u0430\u0440 \u0441\u04b1\u0440\u0430\u043d\u044b\u0441\u049b\u0430 \u0438\u0435 \u0435\u043a\u0435\u043d\u0456\u043d \u0436\u04d9\u043d\u0435 \u04d9\u043b\u0435\u043c\u0434\u0435\u0433\u0456 <strong>\u0435\u04a3 \u044b\u049b\u043f\u0430\u043b\u0434\u044b \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u0442\u0456\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043b\u0430\u0440\u044b\u043d\u044b\u04a3 \u0431\u0456\u0440\u0456\u043d\u0435 \u0436\u04b1\u043c\u044b\u0441\u049b\u0430 \u043e\u0440\u043d\u0430\u043b\u0430\u0441\u0443 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u0433\u0456 <\/strong>\u0436\u0430\u0439\u043b\u044b \u0430\u049b\u043f\u0430\u0440\u0430\u0442 \u0430\u043b\u0434\u044b.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0421\u043e\u043d\u044b\u043c\u0435\u043d \u049b\u0430\u0442\u0430\u0440, BCG \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0434\u0456 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0456\u0448\u0456\u043d\u0434\u0435\u0433\u0456 \u043c\u0430\u043d\u0441\u0430\u043f\u0442\u044b\u049b \u0442\u0440\u0430\u0435\u043a\u0442\u043e\u0440\u0438\u044f\u043c\u0435\u043d \u0442\u0430\u043d\u044b\u0441\u0442\u044b\u0440\u0434\u044b. \u04d8\u0440 \u0442\u04af\u0440\u043b\u0456 \u043b\u0430\u0443\u0430\u0437\u044b\u043c\u0434\u0430\u0440\u0434\u0430\u0493\u044b \u04af\u043c\u0456\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0433\u0435 \u049b\u043e\u0439\u044b\u043b\u0430\u0442\u044b\u043d \u0456\u0440\u0456\u043a\u0442\u0435\u0443 \u043a\u0435\u0437\u0435\u04a3\u0434\u0435\u0440\u0456 \u043c\u0435\u043d \u043d\u0435\u0433\u0456\u0437\u0433\u0456 \u0442\u0430\u043b\u0430\u043f\u0442\u0430\u0440\u0434\u044b \u049b\u043e\u0441\u0430 \u0430\u043b\u0493\u0430\u043d\u0434\u0430, \u049b\u044b\u0437\u043c\u0435\u0442\u043a\u0435\u0440\u043b\u0435\u0440\u0434\u0456 \u0456\u0440\u0456\u043a\u0442\u0435\u0443 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u043d\u0435 \u0435\u0440\u0435\u043a\u0448\u0435 \u043d\u0430\u0437\u0430\u0440 \u0430\u0443\u0434\u0430\u0440\u044b\u043b\u0434\u044b. \u0421\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u0441\u0430\u043b\u0430\u0441\u044b\u043d\u0434\u0430 \u0442\u0430\u0431\u044b\u0441\u0442\u044b<strong> \u043c\u0430\u043d\u0441\u0430\u043f \u0436\u043e\u043b\u044b\u043d \u0431\u0430\u0441\u0442\u0430\u0443 <\/strong>\u04af\u0448\u0456\u043d \u049b\u0430\u043d\u0434\u0430\u0439 \u049b\u04b1\u0437\u044b\u0440\u0435\u0442\u0442\u0435\u0440 \u049b\u0430\u0436\u0435\u0442 \u0435\u043a\u0435\u043d\u0434\u0456\u0433\u0456 \u0436\u04d9\u043d\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043d\u044b\u04a3 \u0436\u0435\u0442\u0435\u043a\u0448\u0456 \u043c\u0430\u043c\u0430\u043d\u0434\u0430\u0440\u044b\u043c\u0435\u043d \u0441\u04b1\u0445\u0431\u0430\u0442\u0442\u0430\u0441\u0443\u0493\u0430 \u049b\u0430\u043b\u0430\u0439 \u0434\u0430\u0439\u044b\u043d\u0434\u0430\u043b\u0443 \u043a\u0435\u0440\u0435\u043a\u0442\u0456\u0433\u0456 \u0442\u0443\u0440\u0430\u043b\u044b \u049b\u04b1\u043d\u0434\u044b \u0430\u049b\u043f\u0430\u0440\u0430\u0442 \u0430\u043b\u0434\u044b.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0406\u0441-\u0448\u0430\u0440\u0430\u043d\u044b\u04a3 \u0435\u04a3 \u049b\u044b\u0437\u044b\u049b\u0442\u044b \u0436\u04d9\u043d\u0435 \u043f\u0430\u0439\u0434\u0430\u043b\u044b \u0441\u04d9\u0442\u0442\u0435\u0440\u0456\u043d\u0456\u04a3 \u0431\u0456\u0440\u0456 \u0438\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u0442\u0456 \u0441\u0435\u0441\u0441\u0438\u044f \u0431\u043e\u043b\u0434\u044b, \u043e\u043d\u044b\u04a3 \u0431\u0430\u0440\u044b\u0441\u044b\u043d\u0434\u0430 \u0434\u04d9\u0440\u0456\u0441\u043a\u0435 \u049b\u0430\u0442\u044b\u0441\u0443\u0448\u044b\u043b\u0430\u0440 BCG \u043c\u0430\u043c\u0430\u043d\u0434\u0430\u0440\u044b\u043c\u0435\u043d \u0431\u0456\u0440\u0433\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u04e9\u0437 \u0436\u04b1\u043c\u044b\u0441\u044b\u043d\u0434\u0430 \u043a\u0435\u0437\u0434\u0435\u0441\u0435\u0442\u0456\u043d \u043d\u0430\u049b\u0442\u044b \u0436\u0430\u0493\u0434\u0430\u0439\u043b\u0430\u0440\u0434\u044b \u0442\u0430\u043b\u0434\u0430\u0443\u0493\u0430 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u0430\u043b\u0434\u044b. \u0414\u04d9\u0440\u0456\u0441\u0442\u0456\u04a3 \u0431\u04b1\u043b \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043b\u044b\u049b \u0431\u04e9\u043b\u0456\u0433\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0433\u0435 \u0442\u0435\u043e\u0440\u0438\u044f\u043b\u044b\u049b \u0430\u0441\u043f\u0435\u043a\u0442\u0456\u043b\u0435\u0440\u0434\u0456 \u0436\u0430\u049b\u0441\u044b \u0442\u04af\u0441\u0456\u043d\u0456\u043f \u049b\u0430\u043d\u0430 \u049b\u043e\u0439\u043c\u0430\u0439, \u0430\u043b\u0493\u0430\u043d \u0431\u0456\u043b\u0456\u043c\u0434\u0435\u0440\u0456\u043d \u0456\u0441 \u0436\u04af\u0437\u0456\u043d\u0434\u0435 \u049b\u043e\u043b\u0434\u0430\u043d\u0443\u0493\u0430, \u043d\u0430\u049b\u0442\u044b \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0439\u043b\u0435\u0440\u0434\u0456 \u043f\u044b\u0441\u044b\u049b\u0442\u0430\u0443\u0493\u0430 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u0431\u0435\u0440\u0434\u0456. \u041a\u04d9\u0441\u0456\u0431\u0438 \u0431\u0456\u043b\u0456\u043c\u043d\u0435\u043d \u0431\u0430\u0441\u049b\u0430, \u049b\u0430\u0442\u044b\u0441\u0443\u0448\u044b\u043b\u0430\u0440 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u044f\u043b\u044b\u049b \u0441\u04b1\u0445\u0431\u0430\u0442\u049b\u0430 \u0434\u0430\u0439\u044b\u043d\u0434\u044b\u049b \u0431\u043e\u0439\u044b\u043d\u0448\u0430 \u0431\u0456\u0440\u049b\u0430\u0442\u0430\u0440 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u043b\u044b\u049b \u043a\u0435\u04a3\u0435\u0441\u0442\u0435\u0440 \u0430\u043b\u0434\u044b.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0411\u04b1\u043b \u0456\u0441-\u0448\u0430\u0440\u0430 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440 \u04af\u0448\u0456\u043d \u0441\u0430\u043b\u0430\u043b\u044b\u049b \u0441\u0430\u0440\u0430\u043f\u0448\u044b\u043b\u0430\u0440\u043c\u0435\u043d \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441 \u043e\u0440\u043d\u0430\u0442\u0443\u0493\u0430 \u0430\u0440\u043d\u0430\u043b\u0493\u0430\u043d \u0430\u043b\u0430\u04a3\u0493\u0430 \u0430\u0439\u043d\u0430\u043b\u0434\u044b \u0436\u04d9\u043d\u0435 BCG \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u0441\u044b\u043d\u0434\u0430 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u0441\u0430\u043b\u0430\u0441\u044b\u043d \u0442\u0435\u0440\u0435\u04a3 \u0437\u0435\u0440\u0442\u0442\u0435\u0443 \u043c\u0435\u043d \u043c\u0430\u043d\u0441\u0430\u043f\u0442\u044b\u049b \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a\u0442\u0435\u0440\u0434\u0456 \u043a\u0435\u04a3\u0435\u0439\u0442\u0443 \u04af\u0448\u0456\u043d \u0431\u0456\u0440\u0435\u0433\u0435\u0439 \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a \u0431\u043e\u043b\u0434\u044b. \u0425\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043c\u0435\u043a\u0442\u0435\u0431\u0456\u043d\u0456\u04a3 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0456 \u0442\u0435\u043a \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442 \u043c\u0430\u043c\u0430\u043d\u0434\u044b\u0493\u044b \u0442\u0443\u0440\u0430\u043b\u044b \u0431\u0456\u043b\u0456\u043c\u0434\u0435\u0440\u0456\u043d \u043a\u0435\u04a3\u0435\u0439\u0442\u0456\u043f \u049b\u0430\u043d\u0430 \u049b\u043e\u0439\u043c\u0430\u0439, \u04d9\u043b\u0435\u043c\u0434\u0435\u0433\u0456 \u0436\u0435\u0442\u0435\u043a\u0448\u0456 \u043c\u0430\u043c\u0430\u043d\u0434\u0430\u0440\u043c\u0435\u043d \u0431\u0430\u0439\u043b\u0430\u043d\u044b\u0441\u0442\u0430\u0440\u044b\u043d \u043d\u044b\u0493\u0430\u0439\u0442\u0430 \u043e\u0442\u044b\u0440\u044b\u043f, \u04e9\u0437\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u043c\u0430\u043d\u0441\u0430\u043f\u0442\u044b\u049b \u04e9\u0441\u0443\u0456\u043d\u0435 \u0436\u0430\u04a3\u0430 \u043a\u04e9\u043a\u0436\u0438\u0435\u043a\u0442\u0435\u0440 \u0430\u0448\u0442\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"31505\" src=\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9918-1024x683.webp\" alt=\"\" class=\"wp-image-31505\" srcset=\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9918-1024x683.webp 1024w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9918-300x200.webp 300w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9918-768x512.webp 768w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9918-1536x1024.webp 1536w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9918-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"31508\" src=\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9893-1024x683.webp\" alt=\"\" class=\"wp-image-31508\" srcset=\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9893-1024x683.webp 1024w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9893-300x200.webp 300w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9893-768x512.webp 768w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9893-1536x1024.webp 1536w, https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9893-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"featured_media":31504,"template":"","news-cat":[73],"news_tag":[405],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456 - MNU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/\" \/>\n<meta property=\"og:locale\" content=\"kk_KZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456 - MNU\" \/>\n<meta property=\"og:description\" content=\"Maqsut Narikbayev University-\u0434\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0441\u0430\u0440\u0430\u043f\u0442\u0430\u043c\u0430 \u0436\u04d9\u043d\u0435 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0441\u0430\u043b\u0430\u0441\u044b\u043d\u0434\u0430\u0493\u044b \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043b\u044b\u049b \u0442\u04d9\u0441\u0456\u043b\u0456\u043c\u0435\u043d \u0442\u0430\u043d\u044b\u043c\u0430\u043b \u04d9\u043b\u0435\u043c\u0434\u0435\u0433\u0456 \u0436\u0435\u0442\u0435\u043a\u0448\u0456 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u0442\u0456\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043b\u0430\u0440\u0434\u044b\u04a3 \u0431\u0456\u0440\u0456 Boston Consulting Group (BCG) \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u049b\u043e\u043d\u0430\u049b \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456. \u0414\u04d9\u0440\u0456\u0441 \u0445\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043b\u0430\u0440\u0434\u0430\u0493\u044b \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u0441\u0430\u043b\u0430\u0441\u044b \u043c\u0435\u043d \u043c\u0430\u043d\u0441\u0430\u043f\u0442\u044b\u049b \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a\u0442\u0435\u0440 \u0442\u0443\u0440\u0430\u043b\u044b \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0434\u0456\u04a3 \u0431\u0456\u043b\u0456\u043c\u0456\u043d \u0442\u0435\u0440\u0435\u04a3\u0434\u0435\u0442\u0443\u0433\u0435 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u043b\u0493\u0430\u043d \u0431\u0456\u043b\u0456\u043c \u0431\u0435\u0440\u0443 \u0431\u0430\u0441\u0442\u0430\u043c\u0430\u043b\u0430\u0440\u044b \u0430\u044f\u0441\u044b\u043d\u0434\u0430 \u04b1\u0439\u044b\u043c\u0434\u0430\u0441\u0442\u044b\u0440\u044b\u043b\u0434\u044b. \u0414\u04d9\u0440\u0456\u0441 \u0431\u0430\u0440\u044b\u0441\u044b\u043d\u0434\u0430 BCG \u0436\u043e\u0493\u0430\u0440\u044b \u0431\u0456\u043b\u0456\u043a\u0442\u0456 \u043c\u0430\u043c\u0430\u043d\u0434\u0430\u0440\u044b \u0425\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043c\u0435\u043a\u0442\u0435\u0431\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0456\u043c\u0435\u043d \u04e9\u0437 \u0442\u04d9\u0436\u0456\u0440\u0438\u0431\u0435\u043b\u0435\u0440\u0456\u043c\u0435\u043d \u0436\u04d9\u043d\u0435 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/\" \/>\n<meta property=\"og:site_name\" content=\"MNU\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kazguuKZ\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T05:51:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/\",\"url\":\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/\",\"name\":\"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456 - MNU\",\"isPartOf\":{\"@id\":\"https:\/\/mnu.kz\/ru\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp\",\"datePublished\":\"2025-04-15T04:50:40+00:00\",\"dateModified\":\"2025-04-23T05:51:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#breadcrumb\"},\"inLanguage\":\"kk-KZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"kk-KZ\",\"@id\":\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#primaryimage\",\"url\":\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp\",\"contentUrl\":\"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mnu.kz\/kk-kz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u041d\u043e\u0432\u043e\u0441\u0442\u044c\",\"item\":\"https:\/\/mnu.kz\/kk-kz\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mnu.kz\/ru\/#website\",\"url\":\"https:\/\/mnu.kz\/ru\/\",\"name\":\"Maqsut Narikbayev University\",\"description\":\"To serve people providing high quality and affordable education\",\"publisher\":{\"@id\":\"https:\/\/mnu.kz\/ru\/#organization\"},\"alternateName\":\"mnu.kz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mnu.kz\/ru\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"kk-KZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mnu.kz\/ru\/#organization\",\"name\":\"Maqsut Narikbayev University\",\"alternateName\":\"\u041a\u0430\u0437\u0413\u042e\u0423\",\"url\":\"https:\/\/mnu.kz\/ru\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"kk-KZ\",\"@id\":\"https:\/\/mnu.kz\/ru\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mnu.kz\/wp-content\/uploads\/2024\/09\/mnu_logo.png\",\"contentUrl\":\"https:\/\/mnu.kz\/wp-content\/uploads\/2024\/09\/mnu_logo.png\",\"width\":965,\"height\":309,\"caption\":\"Maqsut Narikbayev University\"},\"image\":{\"@id\":\"https:\/\/mnu.kz\/ru\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kazguuKZ\",\"https:\/\/instagram.com\/mnu.kz\",\"https:\/\/www.youtube.com\/channel\/UCunfcAqeE1B6Hy2Y61GAKdA\",\"https:\/\/www.linkedin.com\/school\/maqsut-narikbayev-university\",\"https:\/\/www.tiktok.com\/@mnu.kz\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456 - MNU","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/","og_locale":"kk_KZ","og_type":"article","og_title":"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456 - MNU","og_description":"Maqsut Narikbayev University-\u0434\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043b\u044b\u049b \u0441\u0430\u0440\u0430\u043f\u0442\u0430\u043c\u0430 \u0436\u04d9\u043d\u0435 \u0431\u0430\u0441\u049b\u0430\u0440\u0443 \u0441\u0430\u043b\u0430\u0441\u044b\u043d\u0434\u0430\u0493\u044b \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043b\u044b\u049b \u0442\u04d9\u0441\u0456\u043b\u0456\u043c\u0435\u043d \u0442\u0430\u043d\u044b\u043c\u0430\u043b \u04d9\u043b\u0435\u043c\u0434\u0435\u0433\u0456 \u0436\u0435\u0442\u0435\u043a\u0448\u0456 \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433\u0442\u0456\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043b\u0430\u0440\u0434\u044b\u04a3 \u0431\u0456\u0440\u0456 Boston Consulting Group (BCG) \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u049b\u043e\u043d\u0430\u049b \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456. \u0414\u04d9\u0440\u0456\u0441 \u0445\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043b\u0430\u0440\u0434\u0430\u0493\u044b \u043a\u043e\u043d\u0441\u0430\u043b\u0442\u0438\u043d\u0433 \u0441\u0430\u043b\u0430\u0441\u044b \u043c\u0435\u043d \u043c\u0430\u043d\u0441\u0430\u043f\u0442\u044b\u049b \u043c\u04af\u043c\u043a\u0456\u043d\u0434\u0456\u043a\u0442\u0435\u0440 \u0442\u0443\u0440\u0430\u043b\u044b \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0434\u0456\u04a3 \u0431\u0456\u043b\u0456\u043c\u0456\u043d \u0442\u0435\u0440\u0435\u04a3\u0434\u0435\u0442\u0443\u0433\u0435 \u0431\u0430\u0493\u044b\u0442\u0442\u0430\u043b\u0493\u0430\u043d \u0431\u0456\u043b\u0456\u043c \u0431\u0435\u0440\u0443 \u0431\u0430\u0441\u0442\u0430\u043c\u0430\u043b\u0430\u0440\u044b \u0430\u044f\u0441\u044b\u043d\u0434\u0430 \u04b1\u0439\u044b\u043c\u0434\u0430\u0441\u0442\u044b\u0440\u044b\u043b\u0434\u044b. \u0414\u04d9\u0440\u0456\u0441 \u0431\u0430\u0440\u044b\u0441\u044b\u043d\u0434\u0430 BCG \u0436\u043e\u0493\u0430\u0440\u044b \u0431\u0456\u043b\u0456\u043a\u0442\u0456 \u043c\u0430\u043c\u0430\u043d\u0434\u0430\u0440\u044b \u0425\u0430\u043b\u044b\u049b\u0430\u0440\u0430\u043b\u044b\u049b \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043c\u0435\u043a\u0442\u0435\u0431\u0456 \u0441\u0442\u0443\u0434\u0435\u043d\u0442\u0442\u0435\u0440\u0456\u043c\u0435\u043d \u04e9\u0437 \u0442\u04d9\u0436\u0456\u0440\u0438\u0431\u0435\u043b\u0435\u0440\u0456\u043c\u0435\u043d \u0436\u04d9\u043d\u0435 [&hellip;]","og_url":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/","og_site_name":"MNU","article_publisher":"https:\/\/www.facebook.com\/kazguuKZ","article_modified_time":"2025-04-23T05:51:32+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/","url":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/","name":"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456 - MNU","isPartOf":{"@id":"https:\/\/mnu.kz\/ru\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#primaryimage"},"image":{"@id":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#primaryimage"},"thumbnailUrl":"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp","datePublished":"2025-04-15T04:50:40+00:00","dateModified":"2025-04-23T05:51:32+00:00","breadcrumb":{"@id":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#breadcrumb"},"inLanguage":"kk-KZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/"]}]},{"@type":"ImageObject","inLanguage":"kk-KZ","@id":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#primaryimage","url":"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp","contentUrl":"https:\/\/mnu.kz\/wp-content\/uploads\/2025\/04\/0p1a9942-scaled.webp","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/mnu.kz\/en\/news\/a-lecture-by-representatives-of-the-boston-consulting-group-was-held-at-mnu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mnu.kz\/kk-kz\/"},{"@type":"ListItem","position":2,"name":"\u041d\u043e\u0432\u043e\u0441\u0442\u044c","item":"https:\/\/mnu.kz\/kk-kz\/news\/"},{"@type":"ListItem","position":3,"name":"MNU-\u0434\u0430 Boston Consulting Group \u04e9\u043a\u0456\u043b\u0434\u0435\u0440\u0456\u043d\u0456\u04a3 \u0434\u04d9\u0440\u0456\u0441\u0456 \u04e9\u0442\u0442\u0456"}]},{"@type":"WebSite","@id":"https:\/\/mnu.kz\/ru\/#website","url":"https:\/\/mnu.kz\/ru\/","name":"Maqsut Narikbayev University","description":"To serve people providing high quality and affordable education","publisher":{"@id":"https:\/\/mnu.kz\/ru\/#organization"},"alternateName":"mnu.kz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mnu.kz\/ru\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"kk-KZ"},{"@type":"Organization","@id":"https:\/\/mnu.kz\/ru\/#organization","name":"Maqsut Narikbayev University","alternateName":"\u041a\u0430\u0437\u0413\u042e\u0423","url":"https:\/\/mnu.kz\/ru\/","logo":{"@type":"ImageObject","inLanguage":"kk-KZ","@id":"https:\/\/mnu.kz\/ru\/#\/schema\/logo\/image\/","url":"https:\/\/mnu.kz\/wp-content\/uploads\/2024\/09\/mnu_logo.png","contentUrl":"https:\/\/mnu.kz\/wp-content\/uploads\/2024\/09\/mnu_logo.png","width":965,"height":309,"caption":"Maqsut Narikbayev University"},"image":{"@id":"https:\/\/mnu.kz\/ru\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kazguuKZ","https:\/\/instagram.com\/mnu.kz","https:\/\/www.youtube.com\/channel\/UCunfcAqeE1B6Hy2Y61GAKdA","https:\/\/www.linkedin.com\/school\/maqsut-narikbayev-university","https:\/\/www.tiktok.com\/@mnu.kz"]}]}},"_links":{"self":[{"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/news\/31513"}],"collection":[{"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":0,"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/news\/31513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/media\/31504"}],"wp:attachment":[{"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/media?parent=31513"}],"wp:term":[{"taxonomy":"news-cat","embeddable":true,"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/news-cat?post=31513"},{"taxonomy":"news_tag","embeddable":true,"href":"https:\/\/mnu.kz\/kk-kz\/wp-json\/wp\/v2\/news_tag?post=31513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}