Visually-Impaired Version 
MNU’s Bachelor’s degree programme in Business Administration in Marketing has been accredited by the Chartered Institute of Marketing (CIM), one of the world’s leading professional marketing bodies, established in the UK in 1911. This recognition opens up new career opportunities for the students of Maqsut Narikbayev University, once again confirming that its educational programmes meet high international standards.
In addition to this British accreditation, the International School of Economics at MNU has announced a partnership with the ASC CIM Academy of Marketing, an accredited CIM training centre for marketers in Central Asia. This collaboration will enable students to access a high-quality British education and gain a recognised diploma in marketing.
The Bachelor of Business Administration (BBA) in Marketing programme at MNU is designed to provide students with the analytical and practical skills necessary to excel as marketing professionals. The programme places an emphasis on training students to make strategic decisions in the field of marketing. This enables them to explore the market, evaluate consumer behaviour, and develop strategies that are essential for success in competitive business environments across diverse industries and fields of activity. The curriculum is developed in accordance with government regulations, labour market demands, and the needs of external stakeholders.
What benefits does the partnership with CIM and the ASC CIM Academy of Marketing offer students?
- — International accreditation and global recognition of the degree
- — A practice-oriented approach with real-world case studies
- — Up-to-date knowledge in digital marketing, sustainability, and ethics
- — The opportunity to earn a British diploma, highly valued by employers
For over a century, CIM has been setting benchmarks for marketing education and supporting the professional development of marketers worldwide. Through this accreditation, MNU reaffirms that its programme meets global standards and strengthens its position as one of the region’s leading institutions for marketing education.
Previously, the Bachelor’s degree programmes in Business Administration in Accounting and Business Administration in Finance, offered by MNU’s International School of Economics, were successfully accredited by the Association of Chartered Certified Accountants (ACCA), one of the foremost global professional organisations in finance and accounting. In addition, the programmes in Business Administration in Management and Business Administration in Economics and Data Science were ranked first among all universities in Kazakhstan by the National Chamber of Entrepreneurs Atameken. Several MNU programmes are also accredited by the UK’s Quality Assurance Agency (QAA) and the European agency FIBAA.
