Tourism

Duration: 4 years

Number of credits: 248 ECTS

Language of instruction: English

Advantages:

Bachelor’s degree in Tourism is aimed at developing highly qualified tourism professionals with a multidisciplinary vision of the tourism industry, equipped to manage tourism businesses and products at both public and private levels. Graduates will be adaptable to a rapidly evolving global market, prepared for international collaboration, and capable of fostering small and medium-sized enterprises (SMEs) in the tourism sector.

The program collaborates closely with major tourism and hospitality companies, including private enterprises, national organizations, and multinational corporations. Students have access to internships in top local and international companies, gaining hands-on experience in the industry.

— Admission Requirements —

Learning outcomes:

• identify the main strengths and weaknesses of local and regional tourism management organizations;
• analyse cases for solving management and marketing tasks in the tourism industry;
• evaluate the case studies in the field of tourism;
• solve tourism issues taking into account the principles of sustainable development;
• communicate effectively in at least two or more foreign languages;
• organize and conduct events of any scale and subject, including cultural, business and mega events;
• use the best marketing practices to develop business plans, operational and strategic plans in the field of tourism and travel;
• conduct empirical research;
• apply knowledge of legislation and regulations in the field of tourism and services;
• develop strategies for the planning and development of tourist destinations and tourist areas;
• have teamwork skills and interpersonal communication skills.