Partnership with HubSpot for Academic Programs

The “Tourism” and “Hospitality” programs announced a partnership with HubSpot to integrate CRM tools and digital marketing courses into the curriculum. Students gain access to simulators and certifications; instructors receive teaching modules and analytics. SDG linkage: development of digital skills and employability (SDG 8), innovation in the learning process (SDG 9), and stronger partnerships (SDG 17). Outcomes: a pilot certification cohort was formed; courses for case integration were identified. Next steps: progress monitoring and joint webinars with the partner.