Students at Maqsut Narikbayev University Learned about the Formula for Effective Content

A guest lecture by Akmaral Olzhabayeva, Press Secretary of the Akim of Astana, was held at Maqsut Narikbayev University. She shared with students the formula for producing and distributing effective content.

The specialist, who has more than 10 years of experience in the media industry, provided a detailed overview of different types of social media content. Akmaral Olzhabayeva emphasized the importance of crafting a strong headline and capturing the audience’s attention within the first seconds of a video. Together with the students, she also analyzed a case related to psychological content.

It is worth noting that Akmaral Olzhabayeva worked as a correspondent for national TV channels and served as Editor-in-Chief of the news agency BNews.kz. She has headed the capital’s akimat press service for more than 6.5 years. In addition, she is a recipient of the state award ‘Eren enbegi ushin’ and the award ‘Aqparat salasynyn uzdigi’.