Tourism

BACHELOR OF SERVICE MANAGEMENT IN “6B11102 TOURISM”

Aim of the Programme: The Programme focuses on providing basic skills and knowledge in the field of management and business processes in the tourism industry at both national and global levels. Students will gain practical experience in evaluating tour-ism projects, organising and managing cultural and business events, and developing operational and strategic plans for
tourism-related projects.

The educational programme is designed to meet the State Educational Standards of the Republic of Kazakhstan, along with professional standards and current market and employer demands.

The programme is offered in two formats:

• Full-time (4 years) – Requires the completion of 248 academic credits and is intended for students entering with secondary education.

• Accelerated (3 years) – Available for students with secondary vocational education, allowing them to re-credit previously completed courses from college.

All students can personalise their study plans, choosing from a diverse selection of courses listed in the School of Liberal Arts course catalogue.

Key Advantages of the Program

Industry Partnerships & Internship Opportunities

• The program collaborates closely with major tourism and hospitality companies, including private enterprises, national organizations, and multinational corporations.
• Students have access to internships in top local and international companies, gaining hands-on experience in the industry.

Specialisation Options (Minors)

Students can broaden their career prospects by selecting a specialisation (minor) from the following options:

• Domestic and Inbound Tourism
• Tour Guiding
• Marketing in Tourism and Hospitality
• Hotel and Restaurant Business

Double Degree Opportunities

The program offers double-degree pathways with prestigious institutions such as:

• Swiss Hotel Management School
• Hotel Institute Montreux (Ranked among the top 10 global universities in hospitality – QS World University Rankings)
• La Rochelle Tourism and Hospitality School (Excelia Group)

Business Project Development

• Students engage in real-world business projects as part of their studies.
• One ongoing initiative is a student-run travel company, promoting domestic tourism among youth.

Programme Aims & Objectives

To develop highly qualified tourism professionals with a multidisciplinary vision of the tourism industry, equipped to manage tourism businesses and products at both public and private levels. Graduates will be adaptable to a rapidly evolving global market, prepared for international collaboration, and capable of fostering small and medium-sized enterprises (SMEs) in the tourism sector.

Programme Description

The Bachelor’s in Tourism with a focus on Management and Operations prepares students to become multilingual, industry-savvy tourism professionals who understand global business standards. The program also develops future leaders in the tourism industry, ready to work in multicultural environments.

Additional Features:

• Students can complete up to two minors throughout their studies.

• The program includes foreign language training, allowing students to learn Chinese, Spanish, Italian, German, or French, further enhancing their global competitiveness.

The curriculum aligns with national educational standards while integrating international best practices and employer expectations, ensuring graduates are well-equipped for dynamic careers in tourism and hospitality.

Learning Outcomes

By the end of this Programme, graduates will be able to:

• identify the main strengths and weaknesses of local and regional tourism management
  organizations;
• analyse cases for solving management and marketing tasks in the tourism industry;
• evaluate the case studies in the field of tourism;
• solve tourism issues taking into account the principles of sustainable development;
• communicate effectively in at least two or more foreign languages;
• organize and conduct events of any scale and subject, including cultural, business and
  mega events;
• use the best marketing practices to develop business plans, operational and strategic
  plans in the field of tourism and travel;
• conduct empirical research;
• apply knowledge of legislation and regulations in the field of tourism and services;
• develop strategies for the planning and development of tourist destinations and
  tourist areas;
• have teamwork skills and interpersonal communication skills.