BBA in Marketing
Length: 4 years
Language of instruction: 100% English
Advantages: The Bachelor of Business Administration (BBA) in Marketing is designed to provide students with the analytical and practical skills necessary to excel as marketing professionals. The program places an emphasis on training students to make strategic decisions in the field of marketing. This enables them to explore the market, evaluate consumer behavior, and develop strategies that are essential for success in competitive business environments across diverse industries and fields of activity. The curriculum is developed in accordance with government regulations, labor market demands, and the needs of external stakeholders.
Learning outcomes:
| Course Title | ECTS | Required/Elective |
| General Education Courses (58 ECTS) | ||
| History of Kazakhstan | 5 | R |
| Kazakh-1,2/Russian-1/2 | 10 | R |
| Cambridge English | 20 | R |
| Information and Communication Technologies | 5 | R |
| Introduction to Social Sciences (Модуль СПЗ) | 8 | R |
| Philosophy | 5 | R |
| Critical Thinking | 5 | R |
| School Required Courses (25 ECTS) | ||
| Business Communications | 5 | R |
| Business Ethics | 5 | R |
| Academic Writing | 5 | R |
| Introduction to Research Methods | 5 | R |
| Data Analysis – 1 | 5 | R |
| Mathematics and Economics Required Courses (25 ECTS) | ||
| Mathematics – 1 (Calculus) | 5 | R |
| Statistics – 1 | 5 | R |
| Statistics – 2 | 5 | R |
| Microeconomics – 1 | 5 | R |
| Macroeconomics – 1 | 5 | R |
| Business Core Courses (23 ECTS) | ||
| Principles of Accounting | 5 | R |
| Principles of Finance | 5 | R |
| Principles of Management | 5 | R |
| Principles of Marketing | 5 | R |
| A Step to Graduate | 3 | R |
| Major Courses (30 ECTS) | ||
| Digital Marketing | 5 | R |
| Brand Management | 5 | R |
| Marketing Research and Analysis | 5 | R |
| Strategic Marketing | 5 | R |
| Product Management | 5 | R |
| Project Management | 5 | R |
| Electives (55 ECTS) | ||
| Electives Major Courses | ||
| Consumer Behavior | 5 | E |
| Advertising Strategy and Promotion | 5 | E |
| Integrated Marketing Communications | 5 | E |
| Refinitiv Workspace Certification | 5 | E |
| Selected Topics in Marketing | 5 | E |
| Data Science Track | ||
| Introduction to Programming | 5 | E |
| Data Science for Economics 1 | 5 | E |
| Data Science for Economics 2 | 5 | E |
| Data Visualizations | 5 | E |
| Other Electives | 5 | E |
| Organizational Behavior | 5 | E |
| Algorithms and Data Structures | 5 | E |
| Web Development -1 | 5 | E |
| Public Relations | 5 | E |
| Entrepreneurship | 5 | E |
| Supply Chain Management | 5 | E |
| Operations Management | 5 | E |
| Internship | 12 | R |
| State Exam/Bachelor’s Thesis | 12 | R |
ISE students have an opportunity to get not only a Kazakhstani diploma, but also a diploma of a foreign partner university during 4 years of study on the bachelor’s programme.
Participation Requirements:
Successful completion of a certain number of credits at Maqsut Narikbayev University;
GPA of at least 3.0;
English language level of at least B2.
Program conditions:
training at the Maqsut Narikbayev University and the partner university according to the jointly developed curriculum and in accordance with the training model defined by the agreement (1+3; 3+1; 2+2);
students take entrance examinations in accordance with the rules of admission to the MNU University;
form of education – full-time at the MNU and its Affiliates;
Graduates of the Programme receive two state diplomas: a diploma from the МNU on higher education and a state diploma of a foreign partner university.
Partner Universities:
France: Excelia Group – Human Resources, Marketing, Management, Finance (2+2, 1+3)
Korea: SolBridge International Business School – Business Administration (2+2)
Germany: Hof University of Applied Sciences – Management, Personnel Management, Finance, Accounting (free tuition) (2+2, 3+1)
For more information, please contact Kuralai Kazikhan Kazikhan_k@kazguu.kz
Country/University Programme Requirements (academic year) Dual Diploma Programme
France:
Excelia Group
Programmes:
BBA in Human Resource Management, Marketing, Management
Earning a certain number of credits
GPA 3.0 or above;
– minimum TOEFL score of 70 in English (or equivalent in another official English language test) 3+1, 2+2 – The school is accredited by both AACSB and EPAS.
– The University has been ranked among the best business schools in the world by the Financial Times
– Students are required to pass an internal examination
– Full-time employment
– Graduates will receive 2 diplomas – of MNU and the Partner University
• Graduates have the opportunity to continue their Master’s studies at a discounted rate
Korea:
SolBridge Business School
Educational programmes:
BBA in Management
Earning a certain number of credits
• GPA of at least 3.33;
• TOEFL of at least 6.0 2+2 – SolBridge Business School is one of the youngest business schools in the world to receive AACSB accreditation.
• The CEO Mentorship Programme is designed to connect students to the corporate world and leading experts
• International student organisation representing 64 different nationalities/countries
– Students are required to pass an internal examination
– Full-time employment
– Graduates will receive 2 diplomas – of MNU and the Partner University
Germany:
Hof University of applied sciences
Programmes:
BBA in Human Resource Management, Marketing, Management
Earning a certain number of credits
– GPA of at least 2.67, no F grades on transcript;
IELTS at least 5.5 3+1 – Practice-oriented, internationalisation and judicious use of resources are at the heart of teaching and research at Hof University, which currently offers more than 30 undergraduate and postgraduate programmes in business, computer science and engineering.
– No tuition fee for 1 year at the host institute
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