Marketing

Duration: 4 years

Number of credits: 248 ECTS

Language of instruction: English

Advantages:

The Bachelor of Business Administration (BBA) in Marketing is designed to provide students with the analytical and practical skills necessary to excel as marketing professionals.

The program places an emphasis on training students to make strategic decisions in the field of marketing. This enables them to explore the market, evaluate consumer behavior, and develop strategies that are essential for success in competitive business environments across diverse industries and fields of activity.

The curriculum is developed in accordance with government regulations, labor market demands, and the needs of external stakeholders.

— Admission Requirements —

Learning outcomes:

• demonstrate critical thinking skills, written and verbal communication skills and IT skills;
• demonstrate a sense of responsibility, leadership and effective teamwork;
• understand and evaluate key concepts and frameworks related to finance, economics, accounting, marketing, and management;
• understand and be able to apply research methodology;
• demonstrate awareness of global and local context to determine positioning strategy and marketing mix;
• analyze and collect information to conduct market research for business purposes;
• demonstrate decision-making using information from marketing research, information about the need, marketing and financial indicators;
• create a balanced marketing mix using information about consumer behavior, marketing and communication strategy;
• develop marketing tactical plans with alignment to organizational strategy;
• create and evaluate solutions to given marketing problem;
• examine digital capabilities of the company;
• identify optimal ways for product and market development;
• analyze data and information sources for effective development of marketing strategy and marketing plan.