BBA in Marketing
Length: 4 years
Language of instruction: 100% English
Advantages: The Bachelor of Business Administration (BBA) in Marketing is designed to provide students with the analytical and practical skills necessary to excel as marketing professionals. The program places an emphasis on training students to make strategic decisions in the field of marketing. This enables them to explore the market, evaluate consumer behavior, and develop strategies that are essential for success in competitive business environments across diverse industries and fields of activity. The curriculum is developed in accordance with government regulations, labor market demands, and the needs of external stakeholders.
Learning outcomes:
| Course Title | ECTS | Required/Elective |
| General Education Courses (58 ECTS) | ||
| History of Kazakhstan | 5 | R |
| Kazakh-1,2/Russian-1/2 | 10 | R |
| Cambridge English | 20 | R |
| Information and Communication Technologies | 5 | R |
| Introduction to Social Sciences (Модуль СПЗ) | 8 | R |
| Philosophy | 5 | R |
| Critical Thinking | 5 | R |
| School Required Courses (25 ECTS) | ||
| Business Communications | 5 | R |
| Business Ethics | 5 | R |
| Academic Writing | 5 | R |
| Introduction to Research Methods | 5 | R |
| Data Analysis – 1 | 5 | R |
| Mathematics and Economics Required Courses (25 ECTS) | ||
| Mathematics – 1 (Calculus) | 5 | R |
| Statistics – 1 | 5 | R |
| Statistics – 2 | 5 | R |
| Microeconomics – 1 | 5 | R |
| Macroeconomics – 1 | 5 | R |
| Business Core Courses (23 ECTS) | ||
| Principles of Accounting | 5 | R |
| Principles of Finance | 5 | R |
| Principles of Management | 5 | R |
| Principles of Marketing | 5 | R |
| A Step to Graduate | 3 | R |
| Major Courses (30 ECTS) | ||
| Digital Marketing | 5 | R |
| Brand Management | 5 | R |
| Marketing Research and Analysis | 5 | R |
| Strategic Marketing | 5 | R |
| Product Management | 5 | R |
| Project Management | 5 | R |
| Electives (55 ECTS) | ||
| Electives Major Courses | ||
| Consumer Behavior | 5 | E |
| Advertising Strategy and Promotion | 5 | E |
| Integrated Marketing Communications | 5 | E |
| Refinitiv Workspace Certification | 5 | E |
| Selected Topics in Marketing | 5 | E |
| Data Science Track | ||
| Introduction to Programming | 5 | E |
| Data Science for Economics 1 | 5 | E |
| Data Science for Economics 2 | 5 | E |
| Data Visualizations | 5 | E |
| Other Electives | 5 | E |
| Organizational Behavior | 5 | E |
| Algorithms and Data Structures | 5 | E |
| Web Development -1 | 5 | E |
| Public Relations | 5 | E |
| Entrepreneurship | 5 | E |
| Supply Chain Management | 5 | E |
| Operations Management | 5 | E |
| Internship | 12 | R |
| State Exam/Bachelor’s Thesis | 12 | R |
ISE students have an opportunity to get not only a diploma of MNU University but also a diploma of a foreign partner university during 4 years of the Bachelor’s programme.
Participation Requirements:
Program conditions:
Partner Universities:
France: Excelia Group – Human Resources, Marketing, Management, Finance (2+2, 1+3)
Korea: SolBridge International Business School – Business Administration (2+2)
Germany: Hof University of Applied Sciences – Management, Personnel Management, Finance, Accounting (free tuition) (2+2, 3+1)
Scotland, UAE and Malaysia: Heriot-Watt University – Accounting (2+2, 3+1)
United Kingdom: Oxford Brookes University – Accounting
For more information, please contact Kuralai Kazikhan Kazikhan_k@kazguu.kz
Country/University Programme Requirements (academic year) Dual Diploma Programme
HERIOT-WATT UNIVERSITY Scotland, UAE and Malaysia
Educational programmes:
BBA in Accounting
• Successful completion of the required number of credits for 2nd and 3rd year students;
GPA 3.0 or above;
• IELTS 6.0 with 5.5 in each 2+2, 3+1 component – The University is the eighth oldest higher education institution in the UK;
• The University has five campuses located in Edinburgh, the Scottish Borders, Dubai, Malaysia and the Orkney Islands;
• Students are required to pass an internal examination;
• Full-time employment;
• Graduates will receive 2 diplomas from MNU and Partner University;
• Each year, in September and October (for spring semester applications) and March and April (for autumn semester applications), the University’s International Office sends students to our partner universities for 1-2 semesters through bilateral agreements and memorandums.
Eligibility Criteria:
Universities hosting MNU students on academic mobility programmes:
Belgium: University of Liege
Finland: Hame University of Applied Sciences
Czech Republic:
Spain: Universidad de Jaén
Lithuania: Vitautas Magnus University
Poland: University of Opole
Korea: Solbridge Business School
Germany:
Indonesia:Universitas Airlangga
France:University of Toulouse
Latvia: Turība University
Hungary: University of Dunaújváros
Contacts:
If you would like to know more about academic mobility and eligibility criteria for the exchange programme, please contact the International Office, mobility@kazguu.kz
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